Before you promote your business to your dream customer, it is crucial that you are clear on what makes you & and your offering special.
Delve deep into your reason for being in business in the first place. Connect with your Why? The personal journey you have been on is usually a great place to start so explore this and really get clear on what you are offering, why you are offering it and what about it brings you alive & fills you with joy.
Your Dream Customer
Once you have clarity around you and your offering, you need to do some work creating your Ideal Customer Avatar or as I like to call them Dream Customer. Be very detailed, visualising everything about them & their life today.... as well as their hopes & dreams for the future.
Be The Bridge
When you are crystal clear on how your offering helps your Dream Customer achieve their vision for their future self, you will be able to promote yourself as the bridge from their current reality....... to the future reality they are craving.
Click here for more Branding tips to help you form connections with your dream customers.